Innovation Services

One of the more surprising results from studies is that Innovation is a Process. The most Innovative companies do not just hire smart people and wait for inspiration to strike, they carefully select balanced diverse teams, and use a structured process to drive innovative and “out of the box” thinking.

We call this process “Deep-Dive” – based on the principles of Business Driven Action Learning.


The purpose of Innovation processes is to allow clean and unfettered thinking about a major problem or issue – something where the business is “stuck”. Applying structured out-of-the-box creative thinking allows novel and innovative solutions to be developed.


The Deep Dive process can be held at either a small scale (three meetings) or a large scale (three to six months) depending on the scale of the problem to be solved. At either scale, the process follows the same steps –

  • – Problem selection
  • – Team selection and team formation
  • – Problem investigation
  • – Problem definition
  • – Idea gathering
  • – Solution creation
  • – Planning and acceptance winning.


The Deep Dive process provides a vital framework for creative and innovative thinking in pursuit of breakthrough performance but rooted in a thorough understanding of the problem, combined with structured learning from nonconventional sources.